Dixons Retail Introduction


Northern Europe

The Elkjop group is the leading specialist electrical retailer across the Nordics, with a superb reputation as a business, for customer service, for product range and for the very latest technology at great prices. Similarly to the UK, Elkjop stores have been going through an extensive and intensive period of refits to make them more exciting and easier places to shop.

Elkjop and Lefdal stores operate in Norway, El Giganten in Sweden and Denmark and Gigantti in Finland.

  • Underlying sales
    (£million)
    2,789.8

  • Underlying operating profit/(loss) (£million)
    116.9

  • Number of stores
    294

  • Average number of employees
    8,798

  • Selling space
    ('000 sq ft)
    4,639


Southern Europe

Our Southern Europe team currently operates businesses in Greece.
 
Kotsovolos is Greece's leading specialist electrical retailer. Kotsovolos has the strongest market share of any of our brands, with customers increasingly turning to us in challenging times for the Greek market.


UK & Ireland

Currys and PC World are the largest specialist electrical retailing and services operators in the UK and Ireland, with circa 500 stores, predominantly in the most popular out-of-town retail parks, but also in some premium High Street and shopping centre locations. Increasingly, the two brands appear together in '2-in-1' Currys PC World locations. By introducing this concept, we have seen an increase in appeal to wider demographics, higher footfall, rising customer satisfaction levels and increasing profitability.

Supporting Currys and PC World is our rapidly growing and award-winning end-to-end services brand KNOWHOW. With services including delivery and installation, repair, and upgrade, KNOWHOW is continuing to widen the breadth of services offered. Over the course of the last year, our KNOWHOW repair lab has been accredited to repair a variety of Apple products, and the repair of white goods in the home by specialist KNOWHOW engineers was launched. This state of the art facility processed more than half a million repairs of laptops, tablets, PCs and flat panels. We made 2.2 million two-man deliveries, achieving over  97% right first time, of which 230,000 involved gas and electric installations.
 
PC World Business, a service to support small local business IT and technology needs, is based within Currys and PC World stores nationwide.
 
Dixons Travel is a successful and popular multi-channel store brand based at airports, serving business and leisure travellers with their technology needs before they fly. In recent years Dixons Travel has spread its wings, with outlets in all the major UK airports as well as Dublin, Copenhagen, Rome, Milan and Brussels.

  • Underlying sales
    (£million)
    4,148.6

  • Underlying operating profit/(loss) (£million)
    141.0

  • Number of stores
    524

  • Average number of employees
    21,240

  • Selling space
    ('000 sq ft)
    7,480