1960 - 1969
in 1962 Dixons, by now with 16 branches, was listed on the London Stock Exchange under the name of Dixons Photographic Limited. A rapid expansion of the store portfolio followed throughout the 1960s, including the acquisition of major competitors Ascotts (1962) and Bennetts (1964) which added 13 and 29 retail outlets respectively to the Dixons chain.
Dixons diversified in 1967 into developing and printing by taking control of an 85,000 sq ft colour processing laboratory in Stevenage, the most up-to-date in Europe at the time. Again mail order on a massive scale became key to the company's success.
Japanese audio and hi-fi units were also introduced into the Dixons range.
