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History

2000

In January the Group announced the acquisition of Ei System, the leading specialist PC retailer in Spain and Portugal, to take advantage of the rapidly growing PC market in these countries.

March 2000 saw the opening of a state of the art customer contact centre in Sheffield, creating 2,000 new jobs.

European activity continued in April when the Group acquired a 15% stake in leading Greek electrical retailer, P.Kotsovolos, with stores in Greece and the Czech Republic.

The Group was named as the Company of the Year in the Sunday Times/Natwest Business Enterprise awards in June.

In July, the Group showed underlying profit before tax increasing by 11% to £263.7 million.

A strategic partnership was formed with eMachines, a leading supplier of PCs to the US market in August, making the Group the exclusive supplier of eMachine PCs to third party retailers in a number of European countries.

Omni Source, a new Group company was created to focus on the sourcing of own brand and directly sourced products for the Group's European retail market.

The Group continued to bring the latest technology to UK customers with the launch of digital radio (the Psion WaveFinder) and TiVo, the intelligent personal video recorder in October.

E-commerce development resulted in new websites for Currys and The Link and improved functionality on the PC World and Dixons Online sites in December.


2001

In January the Group reported interim results showing profit before tax of £90.8 million. The sale of Freeserve to Wanadoo, part of France Telecom, enabled the Group to concentrate on its retail markets while taking a shareholding in a leading media company. The UK's largest online electrical superstore - currys.co.uk - was also launched in January.

In March PC World Business opened new headquarters in Bury, Lancashire to meet the growth in business demand for new technology.

In April the Group announced its sponsorship of the UK's first chair in entrepreneurship and innovation at Edinburgh University.

PC World launched the first ever 1GHz laptop by own brand Advent as well as the UK's first PC with a recordable DVD. In the same month Dixons reported that sales of digital cameras had outstripped traditional 35mm cameras for the first time.

Elkjøp acquired SuperRadio, creating Denmark's leading out of town electrical retailer.

The full year results in July showed underlying profit before tax increasing by 5% to £277.8 million. The Group announced its intention to create 1,300 new jobs over the 2001/02 financial year.

In July Sir John Collins was appointed a deputy chairman of the Group. The Board announced its intention that Sir John would succeed Sir Stanley Kalms as Group Chairman in September 2002.

In August Currys unveiled its new branding initiative, the "Currys - no worries" theme to coincide with a major TV advertising campaign focusing around "the Currys family".

In September the Group launched a new charitable campaign - "Health Matters" - to support a consortium of four health charities: Breast Cancer Campaign, The Stroke Association, The Prostate Cancer Charity and the MS Society.

In November, PC City in France boosted its online presence with the opening of two new superstores in Villebon and Plaisir, close to Paris.

In the same month, readers of the Sunday Telegraph judged Sir Stanley Kalms to be the Sunday Telegraph Chairman of the Year for his outstanding business career and his contribution to British retailing.

At the end of November, the Group acquired a 24% stake in Unieuro, a leading independent retailer of consumer electronics and domestic appliances in Italy.


2002

Senior management changes at the beginning of the year reflected the Group's focus on growth in Europe and the UK.

The opening of the first Electroworld store in Budapest, Hungary, in the Spring attracted huge crowds and made the headlines in the Hungarian press. In September the Group opened its first PC City in Italy near Milan. A few weeks later, the Group purchased a further 72% stake in Unieuro, Italy's leading independent electrical retailer, taking its total holding to 96%.

Back in the UK, Dixons xL, the largest store in the chain, was opened in Cardiff City Centre. The 26,000 sq ft store, arranged over two floors, is ten times bigger than the average Dixons store.

At The Link, Newry, Ashling Kearney celebrated winning the best small store manager of the year award in the 2002 Retail Week honours in March.

Currys kicked off a major household safety drive in April. The Switched on to Safety campaign was designed to help cut the number of accidents involving electrical products.

The Group purchased mobile phone service provider Genesis Communications to develop its position in the business to business mobile communications market.

In June, the Group announced full year results showing underlying profit before tax up 7% at £297.2 million.

Chairman Sir Stanley Kalms was awarded two honorary degrees from Buckingham and Sheffield Universities. At the Group's AGM in September, Sir Stanley stepped down from the Board to become President. Sir John Collins succeeded him as Chairman.


2003

The Link led two innovative campaigns. The Immobilise campaign was an initiative to crack down on mobile phone crime. It was the first of its kind, involving the police, the government and the mobile phone industry. The Group's crime prevention initiatives won special commendation at the Mobile Choice magazine awards. Community Fonebak was Britain's first nationwide mobile phone recycling scheme, helping to fund small charities and community shops.

Currys launched the Fridgesavers scheme in partnership with Powergen. Under this scheme householders claiming benefit were offered a brand new energy-efficient fridge or fridge-freezer at very low cost.

PC Servicecall, the Group's Nottingham-based call centre employed a group of Nordic nationals to provide dedicated technical support to home PC owners in Sweden, Norway and Denmark. The team includes native speakers from Finland, Sweden, Norway, Denmark and Iceland.

In June the Group announced full year results showing underlying profit before tax up 1% to £301.3 million.

PC City opened its thirteenth Spanish store in Catalonia, north-west Spain. Sweden's first ever PC City store was opened in Sickla, Stockholm.

Back in the UK two Dixons xL stores were opened in Swansea and Birmingham to queues of 4,000 people each.

Sir Stanley Kalms, who became President of the Group last September, won the first ever lifetime achievement award at the 2003 Retail Week Awards. He was praised by judges for creating a culture of change, innovation and professionalism.


2004

In February, the Group confirmed that PC City Spain was the first of its European investment businesses to move from trial status to expansion mode.

The Group became the founding retailer in ShopWatch - a crime reduction venture between the Metropolitan Police and retailers in which store staff can train as special constables. Dixons and The Link employees were the first to graduate. As a result, employees felt more confident and stock loss in participating stores was halved.

The Group announced a promotional partnership with AOL, the UK's leading online interactive services provider, where AOL dial-up software would be sold in PC World, Currys and Dixons and installed on all PCs sold through the stores.

A partnership with Napster was announced in May, with Napster 2.0 software installed on all own-brand PCs, and Napster music software and branded products stocked in all UK stores - the first ever partnership between an online music provider and high street electronics retailer.

The Mastercare IT Support Centre, which provides IT support for 4,000 aftersales service employees, was named 'Best Place to Work' for IT software, hardware and services by Computer Weekly Magazine.

The Group acquired Micro Warehouse, one of the UK's largest and longest established direct resellers of branded IT products and services to business.

The Group's new 100% recycled carrier bag won Best Environmental Initiative at the Plastics Industry Awards. By using recycled waste plastic, 1.8 tonnes of oil is saved for every tonne of bags produced.

In June the Group announced full year results showing underlying profit before tax up 11% to £331.6 million.

Strong results were received in a mystery shopping exercise to measure the success of the Group's in-store disability awareness training and access provision in advance of the introduction of Part III of the Disability Discrimination Act.

The Group acquired a controlling stake of the issued share capital of Kotsovolos, the leading electrical retailer in Greece.

Group Chairman Sir John Collins was awarded with an honorary doctorate in Science from Reading University.

Currys reported positive feedback one year on from the launch of its television campaign "always cutting prices" featuring designer Linda Barker. Research showed 67% of consumers associated Currys with low prices, and 12% more shoppers visited stores.

Dixons returned to Britain's television screens for the first time in three years with a new campaign "the future for less", underpinning its position as the destination store for stylish, affordable new technology.

Group founder and President Sir Stanley Kalms was elevated to the House of Lords, becoming Lord Kalms.

More than £450,000 was raised for the 2004 Group Charity of the Year consortium Action4Disability, supporting the Down's Syndrome Association, Parkinson's Disease Society, Action for Blind People, and Headway - the brain injury association. The money was raised by a combination of business-based initiatives and employee activities.


2005

PC World launched a Collect @ Store service allowing customers to select a product online and reserve it for collection from their local store.

AOL entered a partnership with the Group, offering AOL Broadband in all UK stores from February onwards.

In April the Group signed a long-term co-operation agreement with Eldorado Group, the leading specialist retailer of consumer electronics and domestic appliances in Russia and Ukraine. Under the agreement the Group has the exclusive right - but not the obligation - to take control of Eldorado Group before 2011.

Dixons Group plc changed its name to DSG international plc in September to better reflect its growing international status. At the time one third of sales were from international businesses.

freetalk - a telephone service enabling customers to make free calls via the Internet - was launched by the Group in its UK chains in September.

PC World began publishing its own in-store technology magazine for customers, giving practical information about how to get the most from digital devices.

In October DSG international opened its first store in Poland under the Electro World brand.

The Group published its first corporate responsibility indicators, covering performance in the fields of employment, community relations, health and safety, environment and ethical standards. Shortly after, DSG international was chosen as the Dacorum Community Business of the Year.

Elkjøp was named Internet Trader of the Year in an influential Norwegian industry awards programme.


2006

The Group won a Queen's Award for Enterprise for outstanding international growth, and was the only retailer to do so.

In February, the Group acquired Finnish retailer Markantalo, consolidating its position as the number one electrical retailer in Finland. During the year a 40 per cent stake in Danish retailer F-Group was also acquired.

The Dixons brand was re-launched as a pure-play online retailer. Its high street stores were converted to the Currys brand, creating a 550-strong chain.

The acquisition of a majority stake in leading pan-European e-tailer Fotovista extended the Group's e-commerce operations into 26 countries with the Pixmania brand. During the 2006/07 peak season, e-commerce sales accounted for 10 per cent of total Group sales (up from 3 per cent the previous year.)

In September, the Group launched a new national customer support service, "The TechGuys", to provide expert, fast-track support for increasingly technology-dependent UK homes.

The Link was sold to O2 (UK) Limited, who had previously owned a 40 per cent stake in the chain.

PC World introduced a team bonus to reward customer service and team performance, replacing the historic personal sales commission scheme.

Currys launched a Reserve & Collect service allowing customers to select a product online and reserve it for collection from their local store.

The Group received a Maylands Recovery Award for its best practice communications and business performance following the Buncefield explosion in Hemel Hempstead, adjacent to the Group's Retail Support Centre headquarters.


2007

Chief Executive John Clare retired from DSG international and new Chief Executive John Browett joined the business in December 2007.

Following the transition of Dixons to an online-only retailer, its sales growth was 182% in the first year.

Currys was awarded 'Energy Saving Recommended' status for two own brand set top boxes, an industry first in the UK.

PC World received a Retail Week Awards Product Innovation of the Year award for its Data Recovery service.  PC World was also named Highly Commended runner up in the Speciality Retailer of the Year category.

In May, DSGi opened Europe's largest electrical distribution centre in Newark, Nottinghamshire.  The centre sits in a 100 acre campus and has the potential to process 25,000 32" flat-screen TVs in a day.  It was followed by the opening of a new central distribution warehouse at Piacenza, Italy with over 50,000 square metres of storage space.

In October, Dixons.co.uk launched an online Greenshop, the biggest one-stop-shop of 'green' products available from any electrical retailer in the UK.

PC World introduced a fleet of space age distribution lorries in December.  The lorry is called the "RoadMouse", because it is shaped like enormous computer mouse. Thanks to the lorry's tall yet aerodynamic shape, each equivalent journey can be carried out using by 10 percent less fuel and with 10 percent more storage capacity.


2008

In March, Dixons Tax Free unveiled their new concept stores at the exciting Heathrow Terminal 5.  Three new Dixons Tax Free stores were opened as well as the first ever PC World airport outlet.

In May, John Browett announced a radical five point plan to focus the business on the customer and the financial performance of the Group. A very thorough analysis of our customers led to a redefinition of priorities and an understanding of exactly what the customer wants from us.
The renewal and transformation of our business will:

1. Focus on the customer through delivering an unbeatable combination of VALUE, CHOICE and SERVICE.
2. Focus the portfolio on winning positions
3. Transform the business to broaden the choices for our customers and improve the in- store buying experience.
4. Win in the internet market by growing our pure play business and become the masters of multi-channel retailing.
5. Reduce our cost base by simplifying processes.

We entered into our second year of our charity partnerships with The Foyer Federation, Eco-Schools, e-Learning Foundation and AbilityNet who are supporting our  Switched on Communities campaign to deliver on-the-ground technology and training initiatives. 

In October, Liverpool residents were among the first in the UK to experience the new store formats offering from PC World which opened in Aintree. Also this month, a brand new format Currys Megastore was opened at Junction 9 of the M6 near Birmingham.  Some £2.3 million in sales was taken on the first four days of opening as the public instantly warmed to this massive new store – the biggest electrical retail outlet in the UK.


2009

In January, DSGi announced that John Allan would be take over as Chairman from Sir John Collins, at the Group's AGM on 2 September. 

At the beginning of the year, it was clear the depth and scale of the global recession was going to make it a hard year for almost every industry. However, on 3 March, the Group provided an update on the progress of its Renewal and Transformation plan.  The update incorporated an analyst and media trip to the newly opened Currys Megastore in Birmingham – the first of its kind in the UK.  As part of the programme to reinvigorate Currys and PC World as the destinations for electrical products, computing and new technology, a unique new 'Megastore' format had been developed. This first Megastore had opened to huge queues on its opening weekend, with one national newspaper running a front-page headline, "Credit Crunch, What Credit Crunch?" At the update, DSGi confirmed that as at 3 March, 13 Currys Superstores,four CurrysDigital stores, 41 PC World Superstores, one new Currys Megastore and one trial combined Currys and PC World store had already been reformatted. The company reported strong initial trading results for these 'new' stores. The stores and their teams were focused on the key pillars of the Renewal and Transformation Plan, offering an unbeatable combination of Value, Choice and Service to customers. All the transformed stores provide improved layout and signage to ease navigation, as well as offering a wider and better range of products and services.

In March, DSGi announced its Contact centre – at the time operated by Capita - would be brought back in house. The decision was taken because it simplified operations in line with the Renewal and Transformation Plan, and because it allowed the business to take greater ownership of contact with the customer.

Following the announcement of a Placing and Rights Issue in March,  the Group received very strong support from its shareholders, and the news was well received by suppliers and other stakeholders. As well as reinforcing the balance sheet and instilling confidence in the business, the Rights Issue provided the resources and flexibility to deliver on the Renewal and Transformation plan at a faster pace.

In May, DSGi announced that it had entered into an agreement for the sale of loss-making Electro World Hungary to EW Electro Retail Ltd ("EWH").  The sale saw the transfer of all 9 stores, operations and employees to EWH.

DSGi continued its store transformation plan across all formats. On 4 June,  Currys, opened the doors of a brand new Megastore in New Malden.  At 37,555 square feet, the New Malden Currys' Megastore was the retailer's and the UK's second biggest electrical outlet – indeed thebiggest in Greater London – and the south east.

On 23 June, Currys announced that it was to be the brand new sponsor of Sky1's favourite family entertainment show, The Simpsons.  The sponsorship marked the start of a new advertising strategy for Currys which sees the brand communicate in a new way with its customers by focusing on its service propositions. The new approach takes a humorous look at everyday problems associated with electricals and offer practical solutions.

The very next day, Currys launched it 'We Can Help' service-led brand advertising campaign.  It's the biggest ever, multi-channel campaign in support of the Currys brand and  includes TV, billboards, colour press ads and TV sponsorship.  The new ads which demonstrate Currys' great range of services in a humorous and memorable way, are the next stage in a long term strategy which aims to communicate that Currys makes using and choosing electricals easy and enjoyable. The shift is away from just price-led messaging towards a focus on customer services.

In August The TechGuys launched a range of 62 enhanced services for customers as well as introducing "Club" and "Premier Club" options for the "Whateverhappens" customer support agreements. Under the "Premier Club" agreement customers experience enhanced levels of service such as faster response times and the loan of a product if theirs has to be taken away for repair.

On 8 September Tim How joined the Group's Board as a non-executive Director.

Currys and PC World opened the doors to its first dual-branded Megastore in Fulham on 15th October. The 2-in-1, 45,000 square foot new Fulham Megastore provides the best of both brands under one roof, making shopping for electricals a much simpler and more enjoyable experience for customers. The new store offers the widest ranges and best selection of electricals from both Currys and PC World ensuring a better shopping experience for customers.

By the time of the company's interim results in November, DSGi confirmed 162 stores had been reformatted in the UK and Nordics and in time for Peak, and confirmed plans to reformat stores across Europe.