WHO WE ARE

Dixons Retail plc is one of Europe's leading specialist electrical retailing groups.  We sell consumer electronics, personal computers, domestic appliances, photographic equipment, communication products and related services.

We trade through over 1,200 stores and online, spanning 28 countries and we employ 36,500 people.

We are the number one market leaders in the UK & Ireland, Nordics and Greece.

In May 2008 we launched a Renewal & Transformation plan to transform the Group, focusing on customers as well as deliver a 3-4% EBIT return. Further details of this plan can be found under Strategy.  

Underpinning the Renewal & Transformation is an absolute focus on improving the shopping trip for customers. This has been formulated into the Customer Plan which starts with seven core principals which form the basis of the work being done to improve the business for customers, colleagues and shareholders. Further details can be found under the Customer Plan.