About Dixons Retail

Dixons Retail plc is Europe's largest specialist electrical retailer and services company. We operate in 26 countries, with over 1,200 stores in 13 countries, across Europe employing over 38,000 people. We are the number one market leaders in the UK & Ireland, Nordics, Greece and the Czech Republic.

In May 2008 we launched a Renewal & Transformation plan to transform the Group, focusing on customers as well as deliver a 3-4% EBIT return. Further details of this plan can be found under Strategy.

Underpinning the Renewal & Transformation is an absolute focus on improving the shopping trip for customers. This has been formulated into the Customer Plan which starts with seven core principals which form the basis of the work being done to improve the business for customers, colleagues and shareholders. Further details can be found under the Customer Plan.