Strategy
Dixons Retail is Europe’s leading specialist electrical retailer and services company. Our brands include, Currys, PC World, Dixons Travel, Dixons.co.uk, KNOWHOW™ and DSGi Business in the UK & Ireland.
Across the Nordics the Elkjøp Group operates the Elkjøp, El Giganten, Gigantti and Lefdal brands. We operate as UniEuro and PC City in Italy.
Our Electro World brand operates in the Czech Republic, Slovakia and Turkey. PIXmania, based in France, operates across 26 countries in Europe.
We operate a multi-channel approach to electrical retailing and offer customers a comprehensive range of after sales services.
On 15 May 2008 we announced details of a five point plan for the Renewal & Transformation of the Group. This plan delivers an unwavering focus on the customer and is underpinned by our Customer Plan. The Renewal & Transformation plan will ensure that Dixons Retail remains Europe’s leading specialist electrical retailing and services company.
1. | FOCUS ON THE CUSTOMERWe will give the customer an unbeatable combination of VALUE, CHOICE and SERVICE |
2. | FOCUS THE PORTFOLIO ON WINNING POSITIONSThis will ensure that we have the right assets across Europe with leading market positions to maximise returns for our shareholders. |
3. | TRANSFORM THE BUSINESSThrough new store formats, improved ranging, colleague training and improved levels of services we will broaden choices for customers, help them with their choices and improve the in-store buying experience |
4. | REDUCE OUR COST BASEBy simplifying processes we can make what we do BETTER for customers, EASIER for our colleagues and CHEAPER for us as a business. |
5. | WIN ON THE INTERNETWith our market leading e-merchant platform we can improve the shopping trip for customers whether that be direct or through our multi-channel and market leading Reserve& Collect services. |
