13 Apr 2012
Dixons Retail Launches 'Design at Dixons' Service for Suppliers

Dixons Retail plc, one of Europe's leading specialist electrical retail and services companies, today announces the launch of 'Design at Dixons', an in-house design team which will provide high-quality design services to suppliers for their in-store displays within Dixons Retail's Megastores, Superstores, High Street and airport stores.

This follows a successful trial of the offer during 2011, with high quality in-store displays already created on behalf of leading suppliers such as Samsung, Sony and Miele. Dixons Retail continues to deliver a successful, customer-focused store transformation programme across Europe, reporting average gross profit uplifts in refitted stores of 20%, and significant rises in customer satisfaction data. Over 250 stores have been refitted in the UK alone. 

Design at Dixons will build on the extensive knowledge and skill within the existing Dixons Retail team in developing dedicated supplier areas in-store, helping to demonstrate and showcase new products and technologies in an exciting, easy-to-shop and informative way. The team will offer suppliers a seamless way to roll-out the new designs and product launches across the Dixons Retail estate at a quicker rate than is currently possible.

The Design at Dixons team is UK based, but works across the Group's European store portfolio. The team will be managed by Chris Bright, Head of Design; Neil Hollins, Format and Design Director will oversee the initiative.

Commenting on Design at Dixons, Chris Bright, the Head of Design, said: "We continue to roll out superb new stores, and with each new opening we learn and refine what works for customers. We have developed a fantastic knowledge and skill base in-house, and we are enjoying sharing our insights with suppliers who, like us, want to delight customers at every opportunity."

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About Dixons Retail plc

Dixons Retail plc is one of Europe's leading specialist electrical retailing and services groups, with retail and e-tail operations in 14 and 28 countries respectively. Dixons Retail trades through 1,200 stores and online stores and employs 40,000 people. More than 100 million customers shop with Dixons Retail every year.

In 2008, Dixons Retail launched a 'Renewal and Transformation' strategy to improve profitability and competitiveness. Based on a huge amount of qualitative and quantitative research, the strategy focuses all areas of the business on the customer and aims to deliver an unbeatable combination of Value, Choice and Service. The company is now engaged in an intense period of activity to transform the business and deliver a great shopping experience for millions of customers.

Dixons' retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro and PC City in Italy, Kotsovolos in Greece, Electro World in central Europe, and Pixmania.com across Europe.  KNOWHOW.com, an end-to-end services brand to ensure customers get the most out of their product throughout its lifetime, was launched in the UK in 2011.

Dixons operates a multi-channel and pure play e-commerce approach to electrical retailing and offers customers a comprehensive range of after sales services, including support from KNOWHOW, the UK's leading provider of technology solutions and repairs. It also runs a multi-brand business-to-business operation in the UK.

For more information about Dixons Retail plc, please visit www.Dixonsretail.com

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