Press Releases
08 May 2012
May Day weather misery as Brits flock to buy electric heaters and dryers
Sales of heaters and tumble dryers soar says Currys as Brits battle with wintery weather
Forget BBQs in the back garden or sipping wine in the balmy Bank Holiday sun, according to Currys, sales of tumble dryers and heaters – typically purchased during winter months - have soared as Brits attempt to beat the unseasonably cold and wet weather.
Analysis of figures show that Currys– which offers a large range of white goods and home equipment both online and in store – has seen an unexpected sales growth during the wettest April on record of 100 per cent year-on-year on tumble dryers and a staggering 1,000 per cent year-on-year on electric heaters.
Sales over the washed out Bank Holiday weekend alone for tumble dryers were up 115 per cent and for heaters a staggering 886 per cent year-on-year.
Over the last few weeks the UK has experienced unpredictably low temperatures alongside record breaking rainfall at a time when most families are usually preparing for the sunny May Day weekend. This time last year, Brits were buying wine coolers for alfresco dining and digital cameras to capture those precious Bank Holiday moments in the sun.
Lara Brittain, Category Manager at Currys, comments: "The miserable wet weather of the last few weeks has seen a change in the spending habits of Brits for this time of year when it comes to electrical goods purchases. We'd usually expect these sorts of sales figures for dryers and heaters in the midst of winter, not at what should be the start of the summer months."
For those looking for ways to keep warm, dry and entertained during this unexpectedly cold, dull and rainy May, the below items are all available to buy nationwide at Currys megastores as well as online at www.currys.co.uk / 0844 5616263.
To keep warm:
CROWN CRH-UF04 Vertical Fan Heater - £9.99
http://www.currys.co.uk/gbuk/crown-crh-uf04-vertical-fan-heater-11336659-pdt.html
PREM-I-AIR EH0291 Electric Oil Filled Radiator - £29.99
http://www.currys.co.uk/gbuk/prem-i-air-eh0291-electric-oil-filled-radiator-11825622-pdt.html
DELONGHI HC2053T Convector Heater - £49.99
http://www.currys.co.uk/gbuk/delonghi-hc2053t-convector-heater-07745150-pdt.html
LOGIK L20CTH11 PTC Ceramic Fan Heater - £24.99
http://www.currys.co.uk/gbuk/logik-l20cth11-ptc-ceramic-fan-heater-10732407-pdt.html
To keep your clothes dry:
WHITE KNIGHT 38AW Compact Vented Tumble Dryer - £129.99
http://www.currys.co.uk/gbuk/white-knight-38aw-compact-vented-tumble-dryer-white-00778498-pdt.html
INDESIT IDV65 Vented Tumble Dryer - £169.99
http://www.currys.co.uk/gbuk/indesit-idv65-vented-tumble-dryer-white-02528735-pdt.html
HOTPOINT V3D00P Vented Tumble Dryer - £179.99
http://www.currys.co.uk/gbuk/hotpoint-v3d00p-vented-tumble-dryer-white-00778571-pdt.html
To keep you entertained:
SONY PS3 Slim with Move Starter Pack and Dance Star Party - £249.99
http://www.currys.co.uk/gbuk/sony-ps3-slim-with-move-starter-pack-and-dance-star-party-11885881-pdt.html
MICROSOFT Xbox 360 with Kinect Sensor & Kinect Adventures – £249.99
http://www.currys.co.uk/gbuk/microsoft-xbox-360-with-kinect-sensor-kinect-adventures-07324711-pdt.html
NINTENDO Wii Family Edition with Wii Party and Wii Sports Bundle - £124.99
http://www.currys.co.uk/gbuk/nintendo-wii-family-edition-with-wii-party-and-wii-sports-bundle-white-12043980-pdt.html
For more information please contact:
Leigh-Anne Leonce - Leigh-anne.leonce@mcsaatchi.com / 020 7543 4741
Andrea San Pedro – Andrea.sanpedro@mcsaatchi.com / 020 7544 3686
About Currys and PC World:
Currys and PC World are part of Dixons Retail plc. With over 1,200 stores and online services spanning 28 countries, Dixons is widely acknowledged as one of Europe's leading specialist electrical retailing groups. Dixons employs over 38,000 people and provides adequate training to ensure their personnel can provide top customer service on products ranging from televisions to ovens, computers to washing machines.
