Press Releases
19 Apr 2012
Last-Minute Switchover Rush at Dixons Retail Stores
- Small-Screen TV Sales up nearly 600% yesterday year on year in London stores (Currys and PC World)
- 'Digital Set Top Boxes up 1250% yesterday in London stores
"As we have seen in other regions throughout the Digital Switchover process, we have seen a steady rise in sales in the affected region over the last few months," comments Seema Patel, Category Manager for Digital Services at Dixons Retail plc. "In the last week for example, we enjoyed a 349% year on year rise in demand for Digital Services in our London stores. We have tailored our range and stock for Digital Switchover, and it is clear that customers have appreciated friendly advice and great value products from Currys and PC World."
Notes to editors:
Digital Services: Freeview, Freesat, PVR (Personal Video Recorder) & Receivers
Small Screen Televisions: Up to but not including 32" Televisions
For further information please contact:
Mark Webb, Head of Media Relations, Dixons Retail plc 01727 205 019
About Dixons Retail plc
Dixons Retail plc is one of Europe's leading specialist electrical retailing and services groups, with retail and e-tail operations in 14 and 28 countries respectively. Dixons Retail trades through 1,200 stores and online stores and employs 40,000 people. More than 100 million customers shop with Dixons Retail every year.
In 2008, Dixons Retail launched a 'Renewal and Transformation' strategy to improve profitability and competitiveness. Based on a huge amount of qualitative and quantitative research, the strategy focuses all areas of the business on the customer and aims to deliver an unbeatable combination of Value, Choice and Service. The company is now engaged in an intense period of activity to transform the business and deliver a great shopping experience for millions of customers.
Dixons' retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro and PC City in Italy, Kotsovolos in Greece, Electro World in central Europe, and Pixmania.com across Europe. KNOWHOW.com, an end-to-end services brand to ensure customers get the most out of their product throughout its lifetime, was launched in the UK in 2011.
Dixons operates a multi-channel and pure play e-commerce approach to electrical retailing and offers customers a comprehensive range of after sales services, including support from KNOWHOW, the UK's leading provider of technology solutions and repairs. It also runs a multi-brand business-to-business operation in the UK.
For more information about Dixons Retail plc, please visit www.Dixonsretail.com
