15 May 2012
Research reveals Norwich City's Grant Holt is best value English striker ahead of Euros squad selection

• Currys and PC World celebrate 'Cash for Goals' customer promotion by commissioning Opta to analyse the goal-scoring value of top Premier League players (based on transfer fees)
• Manchester United's Ashley Young cost a staggering £2.8m per goal this season
• Top goal scorer Robin van Persie a bargain at less than £100k per goal

To launch its exclusive 'Cash for Goals' customer promotion* Currys and PC World have commissioned Opta, Europe's largest provider of football data, to find out who the 'best value' footballers are in the Premier League based on their real 'cash-per-goal' value. 

With new England manager Roy Hodgson due to announce his national squad on Wednesday (and given that he's no stranger to a bargain after nearly 18 months at notoriously frugal West Brom), Currys and PC World hope the results will give him food for thought as he assesses the merits of the English players at his disposal.

The analysis shows that an uncapped player, Grant Holt, is the best value English footballer in the Premier League this season. Having hit the back of the net 15 times, Holt has a calculated cost-per-goal value of just £26,667 – a staggering 35 times cheaper than England star Rooney, who comes in at a whopping £981,481 per goal. While Rooney's score sheet of 27 goals means he's a dead cert for Roy's squad, Currys and PC World's analysis shows that Holt is definitely worth a punt too.

The goals of the Premiership's top scorer, Dutch star striker Robin van Persie, have been valued at the bargain price of just £91,667 each.  Signing for Arsenal for £2.75m back in 2004, van Persie's had a great season and is fantastic value for money compared to his top goal scoring rivals.  By comparison, Wayne Rooney, Frank Lampard and Jermain Defoe all cost around £1,000,000 per goal or more, adding fuel to the argument that many of our best English players are simply paid too much – especially with Rooney out of the first two games of the Euros due to bad behaviour.

Of the Premier League's top 20 goal-scorers, Manchester United's Ashley Young has the most expensive cost-per-goal value at £2.8m – he has only scored six goals this season.  Other top English goal-scorers and Euro hopefuls include Daniel Sturridge and Danny Graham, who scored 11 and 12 goals respectively this season.  They have a similar cost-per-goal value with Sturridge's goals valued at £318k and Graham's at £290k, while Peter Crouch, who scored 10, has cost his club a fairly hefty £1m per goal. 

The value of Premiership goalkeepers keeping clean sheets (the number of games having not conceded a goal) per game has also been analysed.  England's 'Number 1' keeper Joe Hart, who plays for newly crowned Premier League champions Manchester City, has 17 clean sheets this season, valued at a mere £35,000 each.  Hart's rival, David De Gea, whose team Manchester United came a close second at the weekend, kept a respectable 13 clean sheets, although by comparison each one was somewhat pricier as they cost his club nearly £1.5m each.

Phil Samuels, Category Director of Consumer Electronics at Currys and PC World comments: "Our Cash for Goals promotion adds an extra level of intrigue for our customers when it comes to keeping track of the England squad's success this summer.  We commissioned this research to get a fun insight into the real 'cash for goals' based on football's top scoring players.  If Hodgson is looking for a bargain this summer then Holt should definitely top his list."

The 'Cash for Goals' promotion nets Currys and PC world customers £10 for every goal England scores during this summer's Euro 2012 football tournament in Poland and Ukraine - £10 per goal off any TV or laptop costing £549 or over, purchased before Wednesday 6th June.  Customers register via a simple form within three days of purchase, either in store or online, to officially take part in the offer. More details can be found at www.cashforgoals.co.uk.

For further information, please contact the Dixons Retail Press Office:

Andrea San Pedro / 020 7544 3686 / andrea.sanpedro@mcsaatchi.com
Leigh-Anne Leonce / 020 7544 4741 / leigh-anne.leonce@mcsaatchi.com

Notes to editors:

Figures are based on transfer fees (if disclosed) vs. number of goals scored this season (until 13th May 2012) of the top Premier League goal-scorers.

About the 'Cash for Goals' promotion:

*Applies to goals scored between June 11th and July 1st 2012 in UEFA Euro 2012, excluding penalty shoot-outs and any own goals scored by an England player.

About Currys and PC World:

Currys and PC World are part of Dixons Retail plc. With over 1,200 stores and online services spanning 28 countries, Dixons is widely acknowledged as one of Europe's leading specialist electrical retailing groups. Dixons employs over 38,000 people and provides top quality training to ensure their personnel can provide amazing customer service on products ranging from televisions to ovens, and computers to washing machines.

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