Press Releases
13 Jul 2012
Dixons Retail has the Service 'Knowhow™'
- Knowhow™ celebrates 1st Anniversary
- 40% growth in Service sales through first year
- Knowhow™ to deliver direct to customers on behalf of LG
Dixons Retail's service brand Knowhow™ is celebrating a first year of significant growth after being rolled out across the UK in May and June 2011. Knowhow™, with its interactive website www.knowhow.com, is an end-to-end services brand which helps customers get the most out of their products.
Knowhow™ is now starting to deliver and install LG products (both brown and white goods, including LG's popular side-by-side fridge freezer range and market-leading new Smart televisions) to customers' homes on behalf of LG, regardless of where the product was purchased. Knowhow™ already delivers on behalf of Whirlpool and Beko, and now expects to be making over 50,000 third party deliveries per year.
Knowhow™ now employs some 4,000 people in the UK, based in Currys and PC World stores, in its Newark distribution centre and repair lab, in its Sheffield call centre, and throughout the UK delivering to customers' homes.
The state-of-the-art Newark lab, which opened fully in July 2011, now repairs some 10,000 laptops and televisions per week. Knowhow™ now makes 2.5 million deliveries per year, including 500,000 installations of white goods, cookers and televisions. The company has seen 40% growth in Added Value Services since launch, with its 'Walk out Working' services and the take-up of market-leading Cloud products proving particularly popular.
Steve Gibb, Home Services Director for Knowhow™, comments, "Knowhow™ was launched to help Dixons Retail own every touch point with customers and ensure we deliver consistently excellent service throughout a product's lifecycle. I am delighted that LG have recognised the market-leading services we can offer their customers as Knowhow™ goes from strength to strength.
I would like to thank Whirlpool for being the first business to place their trust in us and recently renewing with us, as well as Beko for joining us more recently, adding cooking installations to their strong customer proposition."
For further information or to request interviews please contact:
Mark Webb,
Head of Media Relations, Dixons Retail plc
01727 205019 / mark.webb@dixonsretail.com
About Dixons Retail
Dixons Retail plc is one of Europe's leading specialist electrical retailing and services groups, with retail and e-tail operations in 14 and 28 countries respectively. Dixons Retail trades through 1,200 stores and online stores and employs 40,000 people. More than 100 million customers shop with Dixons Retail every year.
In 2008, Dixons Retail launched a 'Renewal and Transformation' strategy to improve profitability and competitiveness. Based on a huge amount of qualitative and quantitative research, the strategy focuses all areas of the business on the customer and aims to deliver an unbeatable combination of Value, Choice and Service. The company is now engaged in an intense period of activity to transform the business and deliver a great shopping experience for millions of customers.
Dixons' retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro and PC City in Italy, Kotsovolos in Greece, Electro World in central Europe, and Pixmania.com across Europe. KNOWHOW.com, an end-to-end services brand to ensure customers get the most out of their product throughout its lifetime, was launched in the UK in 2011.
Dixons operates a multi-channel and pure play e-commerce approach to electrical retailing and offers customers a comprehensive range of after sales services, including support from Knowhow™, the UK's leading provider of technology solutions and repairs. It also runs a multi-brand business-to-business operation in the UK.
For more information about Dixons Retail plc, please visit www.dixonsretail.com
