03 Dec 2012
Currys and PC World Fast-Track Roll-Out of Google 'Shop in Shops'
- 50 Locations now operating
Dixons Retail plc, Europe’s leading specialist multi-channel electrical retailer and services company, has completed a fast-track roll-out of ‘Google Zones’ within its stores, after a successful trial in its flagship Currys and PC World store in Tottenham Court Road, which was launched late last year.
The nationwide network of Google shop-in-shops is the first of its kind worldwide, and is staffed by dedicated staff trained in using the range of Google Chromebooks to demonstrate all their unique benefits and features to customers. Chromebooks are fast, easy-to-use, and come without all the headaches of ordinary computers. They are simple to maintain with built-in virus protection and are easy to share with others. Chromebooks are also more future-proof than traditional PCs and get better over time thanks to automatic software updates. Customers can also try out Google’s Nexus 7 tablet at the in-store Google Zones.
Mark Slater, Category Director for Computing at Dixons Retail, comments, “Customers love the versatility and ease of use of the Chromebook range, and a dedicated area in-store, with specialist staff on hand, is a great way for customers to experience the product and learn the benefits of a unique operating system. In stores with a Google Zone, sales of Chromebooks represent over 10% of our notebook sales.”
He continues, “We are particularly excited by the recent launch of the new Samsung Chromebook. This is our best selling Chromebook to date and one of the best selling products in our entire laptop range.”
For further information or to request interviews please contact:
Mark Webb, Head of Media Relations, Dixons Retail plc, 01727 205 019, @MarkWebb_Dixons
Zoe Bird or Nick Cosgrove, Brunswick, 020 7404 5959
About Dixons Retail
Dixons Retail plc is one of Europe's leading specialist electrical retailing and services groups, with retail and e-tail operations in 14 and 28 countries respectively. Dixons Retail trades through 1,200 stores and online stores and employs over 36,500 people. More than 100 million customers shop with Dixons Retail every year.
In 2008, Dixons Retail launched a ‘Renewal and Transformation’ strategy to improve profitability and competitiveness. Based on a huge amount of qualitative and quantitative research, the strategy focuses all areas of the business on the customer and aims to deliver an unbeatable combination of Value, Choice and Service. The company is now engaged in an intense period of activity to transform the business and deliver a great shopping experience for millions of customers.
Dixons’ retail and e-tail brands include PC World and Currys in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro and PC City in Italy, Kotsovolos in Greece, Electro World in central Europe, and Pixmania.com across Europe. KNOWHOW.com, an end-to-end services brand to ensure customers get the most out of their product throughout its lifetime, was launched in the UK in 2011.
Dixons operates a multi-channel and pure play e-commerce approach to electrical retailing and offers customers a comprehensive range of after sales services, including support from Knowhow, the UK's leading provider of technology solutions and repairs. It also runs a multi-brand business-to-business operation in the UK.
For more information about Dixons Retail plc, please visit www.Dixonsretail.com