Dixons News

16 May 2008
Currys launches national photography competition: 'Our Lives'

Currys, the UK's leading electrical retailer, is encouraging members of the public to develop their digital photography skills and capture a snapshot of British life in a national photography competition.

The Currys 'Our Lives' competition launches on 15th May in conjunction with the Guardian and Panasonic and will be running for eleven weeks. Members of the public can submit up to 20 photographs and five videos across five different categories, at a dedicated website www.currysourlives.co.uk

Outstanding images and video clips, entered during the competition, will be featured at an exclusive exhibition at the prestigious Pall Mall Gallery, central London in August. Finalists will be invited to a private ceremony where a panel of judges including TV presenter and photography enthusiast, Lisa Snowdon, and the Guardian will select the winners.

The winning entries will be rewarded with a set of fantastic prizes with the overall winner receiving a fortnight's holiday for two to anywhere in the world, worth up to £10,000! Six runners-ups will also receive a Panasonic prize bundle including a top of the range camera and camcorder, to ensure they have the best kit to showcase their talents.

Currys and the Guardian will also be assisting those wishing to enter by publishing hints and tips on how aspiring photographers can get the most from their digital cameras and how to interpret the various competition categories which are; Our People, Our Culture, Our Work, Our Environment and Our Lives in Motion. The latest photography and video equipment will also be reviewed and technical tips offered in the Weekend supplement published in the Guardian on a Saturday.

Digital photography ownership has seen a surge in popularity in recent years as people are now able to purchase high-quality equipment at increasingly affordable prices. Over 65% of UK households now own a digital camera or camcorder with over a third of these households owning more than one camera.

Dave Poulter of Currys comments, "Developments in technology have fuelled a rise in the popularity of digital photography and an ever-increasing range of cameras and camcorders for people to choose from. With more and more people owning and using photographic equipment, we wanted to provide a means for people to record some of the fantastic shots they'll be taking over the summer months. The expert advice we will be providing will help people ensure they get the most out of their equipment. Through the lessons, reviews and technical tips offered as part of this competition and available in-store we hope to help everyone really get to grips with digital photography."

Lisa Snowdon, TV presenter and guest judge commented:  "The Currys Our Lives photography competition is a great opportunity for all budding photographers to get out there and take some fabulous photos, particularly with the added incentive of having your work exhibited at a London gallery. From my years of modelling experience I've developed a passionate interest in photography on both sides of the lens and can't wait to see the entries for the competition."

Robert Scholes, Sales Director of Panasonic added, "We are delighted to have teamed up with Currys for this exciting competition. It's a fantastic opportunity for members of the public to learn more about digital photography and we are really looking forward to seeing the entries."

The competition is open from Thursday 15th May and will run over the next 11 weeks, closing on the 31st July 2008, with winners announced on the 16th August 2008

 

For more information please contact:

Kat McGettigan, Talk PR: 020 7544 3804 /  kat.mcgettigan@talkpr.com
Nathan Kemp, Talk PR: 0207 543 4670 / nathank@talkpr.com

 

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