11 Jun 2012
UK Rap Artist Tinchy Stryder Teams up with Goji to Develop New Tech Range
- First foray into world of tech
- Range will incorporate headphones and travel speakers
MOBO award-winning rap artist Tinchy Stryder today announced a unique partnership with Goji to develop a portfolio of audio products for launch in mid-July under the artist's name.
Goji currently offers a range of headphones and iPad cases for dynamic, style-conscious urbanites. Tinchy Stryder provides creative direction on the development of the new 'Goji Tinchy Stryder: On Cloud 9' product range, encompassing headphones and travel speakers. The range will be launched exclusively via Currys and PC World, the largest UK electricals retailers with over 600 stores nationwide, giving a huge launch platform for the venture.
Tinchy comments; "I'm really proud of this collaboration and can't wait to see it in store. I've been looking at launching my own line of headphones and gadgets for some time, and Goji has been the perfect partner for me to work with on this project - the team I'm working with are amazing and we clicked right from the start. I can't wait to get the products out there as I'm sure people are going to love the sound - which it was really important to me that we got right - and the design of the goods too. It's really exciting for me to be adding this to my business ventures and I can't wait for everyone to be able to see the finished goods for themselves."
Alison van Veggel, Head of Marketing for Goji, comments: "We're thrilled to be working with one of the UK's most exciting rap artists. Tinchy Stryder's talent, knowledge and passion for music are hugely valuable to us. Ultimately, he will be pivotal in the overall creative direction of Goji's new range of stylish design-led products – all of which will be widely accessible to his many fans and followers. We cannot wait for the products to be available in stores this summer!"
The new range of headphones will be available from July nationwide, exclusively at Currys and PC World stores, as well as online at www.currys.co.uk and www.pcworld.co.uk. The travel speakers will launch later on in the year.
For more information on Goji news, visit the Goji Collective Blog http://www.gojicollective.co.uk/
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For more information on the new range please contact:
Andrea.sanpedro@mcsaatchi.com / 020 7544 3686
Leigh-anne.leonce@mcsaatchi.com / 020 7543 4741
11 Jun 2012 UK Rap Artist Tinchy Stryder Teams up with Goji to Develop New Tech Range (50KB PDF)