Dixons Retail Announces Exclusive Partnership with Pioneer

10 Nov 2013
  • Dixons Retail to be the exclusive  retail partner for Pioneer TVs
  • Dixons Retail to manage the full supply chain – from sourcing to selling
  • Marks the return of Pioneer into the European TV market

London, Sunday 10 November 2013: Dixons Retail plc, Europe’s leading multi-channel specialist electrical retailer and services company, today announces it has signed an exclusive agreement with Pioneer. Under the partnership, Dixons Retail has been granted the exclusive rights to source, develop, produce and sell Pioneer TVs in selected European markets.

This marks the return of Pioneer into the European TV market, with the first new product launch in five years. The roll-out of the launch will see Pioneer TVs sold in the Nordic region from December 2013, with an aspiration to extend into the UK market in future.

The partnership with Pioneer has been developed by Dixons Retail’s Exclusive Brand sourcing business in Hong Kong, where it has extensive experience and has built a strong market reputation for innovation, efficiency, quality and the global scale of its sourcing operation. It is further testament to the market leading positions Dixons Retail holds in its core European markets and is reflective of the company’s clear focus on end-to-end customer service.

Dixons Retail’s suppliers recognise the value that Currys & PC World colleagues bring to their products, through knowledgeable demonstrations in exciting retail environments and see the clear customers benefits provided through expert advice, complete delivery, installation and repair solutions and above all, fantastic value. As a result, our suppliers work with us to develop great customer deals and sell products on an exclusive basis, allowing us to offer a truly a unique product range to our customers, both in-store and online – today’s partnership agreement with Pioneer is another example of this and an important step forward in Dixons Retail’s unique customer offering.

Sebastian James, Dixons Retail Group Chief Executive said: “We are very excited to be working with Pioneer, a legendary brand in the world of technology, on its return to the European TV market. Today’s partnership reflects our reputation for excellence which we have worked hard to build during the last 40 years we have been operating in Hong Kong. This exclusive partnership is fantastic news, allowing us to offer the newest and latest TV technologies to our customers.

Yoshihide Beppu, Business Planning Director of Pioneer Home Electronics Corporation said: “We’re delighted to collaborate with Dixons Retail. With our unparalleled reputation for cutting edge technology and sophisticated designs, we know these technologically advanced high-end TVs have a unique place within the market. Our decision to work with Dixons Retail was a natural one, as we highly value their clear customer focus, market leading positions and innovative approach to retailing. With their highly respectful approach to the premium positioning of the Pioneer brand, alongside our loyal customer base, we believe this is a winning combination and we’re excited to watch these new products transport customers in to a world of fun, entertainment and interactivity.”

For further information please contact:

Hannah Collyer                      
Head of Media Relations, Dixons Retail  
01727 203041

Marleen Geerlof   
020 7404 5959


Information about Dixons Retail

Dixons Retail is Europe's leading specialist electrical multi-channel retailing and services company, employing 35,500 people in 14 countries. More than 100 million customers shop with us every year, online and in our c.1,100 stores.

Dixons Retail has built a successful and sustainable multichannel approach to electrical retailing. Focused on the customer, the business offers a comprehensive range of after sales services, including support from Knowhow, the UK's leading provider of technology solutions, support, expertise and repairs. Business-to-business services are provided through PC World in the UK. As market leader in the Nordics, the business enjoys a superb reputation for first class customer service, a cost effective supply chain, strong retail sites across four countries and great supply relationships.

Dixons Retails’ brands include Currys, PC World and Knowhow in the UK and Ireland. Customers shop with Elkjøp, El Giganten, Gigantti, Lefdal and Knowhow in the Nordic countries, Unieuro, PC City and No Problem in Italy, Kotsovolos in Greece, ElectroWorld in central Europe. Aiming to deliver an unbeatable combination of Value, Choice and Service, the company is proud to stand shoulder-to-shoulder with millions of customers whilst delivering a truly multichannel shopping experience.

Information about Pioneer

Pioneer Corporation is a leading global manufacturer of electronic products for the consumer and professional markets. To embody its philosophy, “Move the heart and Touch the Soul”, Pioneer brings the world ever-new products and services in the areas of Car Electronics, Home Electronics and other related devices and solutions. It also develops organic EL lightings, medical and healthcare equipment-related products. Its shares are traded on the Tokyo Stock Exchange. For more information on Pioneer, visit the company's website at www.pioneer.jp/index-e.php

Pioneer Home Electronics Corporation (PHE) is a 100% subsidiary of Pioneer Corporation. Principal business of PHE covers home electronics related Pioneer brand products from the manufacture to both overseas and domestic sales and marketing including audio video components, system products and telephones. PHE was established in July 2013 combining home electronics related division and subsidiaries or Pioneer Corporation to flexibly and effectively expand its global home AV business.

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