DSG international plc launches mypix.com

29 Mar 2007
  • Multi-channel entry into £6 billion European photo processing market
  • Combination of online portal and instore kiosks to be rolled out
  • MyPIX.com software to be installed on many PCs and laptops sold by DSG international stores from May 1st.


DSG international plc, Europe's leading specialist electrical retailing group, today announces the launch of MYPIX.com, a digital photo storage and processing service to be offered online and via in-store kiosks in Currys and PC World. All PCs and laptops distributed by DSG international stores will also be pre-loaded with software that enables access to the MyPIX.com service.

The market for photo processing in Europe is estimated to be worth £6 billion per annum, of which an estimated 10% is ordered online.

Announcing the launch at the World Retail Congress in Barcelona, John Clare, chief executive of DSG International said: "I am pleased to announce the launch of MyPIX.com. This exciting, convenient and cost-effective service will offer free storage of all digital images to all our Group customers, plus the best value in on-line prints from these images, direct to your home from only 3p per print."

MyPIX.com has been developed and implemented by PIXmania.com, the Group's pan-European e-commerce brand. The MyPIX.com service will be offered via all of the Group's e-commerce sites, including Dixons.co.uk, Currys.co.uk and PCWorld.co.uk.

John Clare added: "This is a further example of the benefits of a multi-channel execution, which is core to our strategy. Customers will hear about MyPIX in all Group stores, will be able to access it through all Group websites and will find it pre-loaded on many of the PCs that we sell from May 1st."

MyPIX.com digital processing labs will be introduced into all 160 Currys.digital UK High Street Stores in the next three months, and will be tested in a selection of Currys and PC World out-of-town stores at the same time. The initial print capacity will be 1 million prints per day. MyPIX.com will make available a wide range of gift items capable of incorporating customers' digital images over the coming months.


For more information:

Hamish Thompson 01727 203195 / 07702 684290
Anina Castle 01727 202379


Notes to editors

DSG international is Europe's leading electrical specialist group.

It operates a multi-channel approach to electrical retailing and trade through more than 1,200 stores and online stores, spanning 27 countries and employing 40,000 people. More than 100 million customers shop in-store and online with DGSi every year.

DSGi's retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in Greece, Electro World in central Europe, PC City in France, Spain, Italy and Sweden, and Pixmania.com across Europe.

DSGi offers customers a comprehensive range of after sales services, including our national customer support operation for IT and digital technology, The TechGuys, which offers telephone and home-based support services throughout the UK. It also runs a multi-brand business-to-business operation in the UK.

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