Drones Sales Sky Rocket by 800% at Currys PC World

31 Mar 2017

DRONES are flying off the shelves with sales up 786% year-on-year, according to the latest sales stats at Currys PC World.

Once seen as a bit of a novelty purchase, Currys PC World is attributing the rapid rise in sales to drones officially hitting the mainstream. With advancements in technology, Brits are increasingly using the sky-high gadgets to capture high-quality image and video content of everything from weddings to holidays.

What’s more, with the sun properly out to shine over the weekend, it seems the nation was out and about making the most of the weather with sales up 116% in the last week alone.

With the popularity set to soar to new heights, Currys PC World has just launched an additional two products to add to its extensive range – the highly-anticipated GoPro Karma Drone and the GoPro Karma Light Drone.*

Henrik Schmidt, Camera Category Manager at Currys PC World, says: “The popularity of drones as a serious piece of photography kit means we’re now seeing them fly off the shelves.  With GoPro now entering the market with a machine custom-made to fit their popular range of action cams, the mainstream beckons for aerial photography.”

For more information, please visit www.currys.co.uk

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Notes to editors
For press enquiries, please contact: curryspcworld@mcsaatchi.com
*Both will be available to purchase in-store for a price of £1,199 & £869.99. They won’t be physically in stores until May, but customers can still place the orders in store. The prices are subject to change/market conditions.

About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.