Our Responsibilities

We created Dixons Carphone to give people simple and independent advice about which consumer electronics products are best for them. We are building a company that puts customers first, respecting them as individuals but also members of the community. We listen to customers, shareholders, employees and wider communities to understand their expectations and ensure these are reflected in our business decisions.

We are committed to building a sustainable, responsible and ethical business. We believe sustainable business practices make sound business sense, not only to benefit the environment, stakeholders and the communities in which we operate, but to achieve our business goals and to better serve our customers for the long term.


Making a positive impact as a valued member of the community while building brand loyalty and trust


Striving for a sustainable environment, minimising wastage and optimising efficiency


Operating an ethical business, valuing rights and prosperity across our value chain

CASE STUDY |Race to the Stones

CASE STUDY |Average 2 Awesome